Wednesday, January 27, 2016

How Your Restaurant Can Reach Out to New Customers

Finding new customers for your restaurant is not always easy, but it can be done. Here are some top tips to help you out.

Switch Your Location

The location of your restaurant is a huge factor when it comes to finding new customers. If you are in a location that doesn’t give you much exposure, you will struggle. So, if your restaurant is tucked away in an alley that nobody walks down, it might be time to think about a switch. You ideally need to be located somewhere that allows you to take advantage of passing trade. If people can see your restaurant, they can be tempted to come inside. It’s one of the worst-kept secrets in the industry!

Start a Food Blog

The world extends beyond your restaurant though. To attract people to your restaurant nowadays, you have to think digital. The internet offers you all kinds of great opportunities for reaching out to people. This is something that is not always easy, but it can be done best by blogging about food. You can build a blog cheaply and easily, but it could be very valuable. People love to read about recipes and new types of food. So, as a restaurant owner, it makes sense to capitalise on this audience and reach out to new people. It will also show them that you know what you’re talking about.

Create a Signature Dish

Has your restaurant got one dish that you are all particularly proud of? If so, why not try to brand it as the restaurant’s signature dish? This will give customers an extra reason to come in and sample it. You could create an entire advertising strategy around one or two top signature dishes that you think customers will love. They will act as a selling point for your restaurant. And that will help to attract people who have never even considered visiting your restaurant in the past.

Make an App for Bookings

To get more people through the doors of your restaurant, you need to make it as easy as possible for people to book a table. This is why I think you should definitely create an app that allows people to do exactly that. It’s a great way of making life easier for your potential customers. And it drags the business further into the 21st century at the same time. You can easily get a developer to create an app for you. And then it won’t be long before your app is up and running.


Get Creative with Special Offers

People like to grab a bargain. It’s an age-old technique, and it works as well as ever before. So, if you want your restaurant venture to succeed, make sure you think outside the box when it comes to creating special offers. Sure, you could go for the conventional offers, such as two for one deals or 10% off on your birthday. But those can be pretty boring if you don’t spice things up once in awhile. You should think up new ideas like linking up with local hotels to increase your reach and offer people a bargain.

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