Skip to main content

Technological Influence On the Music Industry

The technological input in music industry evolution can’t be underestimated. Various innovations are implemented every year. The whole process of creation a music and its distribution has changed in recent years. The appearance of such phenomenon as streaming music influences the music industry making it adapt to the new conditions and opportunities.

New business model

The business model of the way the music industry makes money and the way consumers purchase music goods and experience them has changed significantly with the streaming audio delivery. Purchasing of the disk is replacing by browsing songs online. No one can say for sure where the music industry is headed, but everyone is sure that increased access and affordable streaming is going to grow. While some people consider this changes as something bad paying attention to the fact that such mass distribution deprives new albums and songs their value, the others believe that streaming helps to fight the piracy which exploded in the early 2000s with appearance such sites like Napster. Right now the consumers and artists themselves have more control over such issues as decisions on new releases and their date, the discovery of new talents, not record labels and executives. Artists involvement in multiple aspects of the industry increases. Now artists are occupied in not only music production and records selling, but also touring and merchandising. Artists themselves are looking for new ways to make money, they have to think outside of the box. Since the music became a digital product record sales give the wall to the royalties. The audience is changing step by step, now teenagers present a new type of people, they are “digital natives,” they don’t buy records, they listen to music on the Internet, they prefer Kazaa to iTunes, and they are the future. Artists should defer to this fact and adapt to this new audience. Spotify, in this case, can be considered as a huge achievement in the music industry, as far as it learns customers to pay for the music.   

Digital files, software, and the Internet outlets


Before the streaming music, the only way for artists to become famous and promote their artwork was to sign to the label, today it is not. To record a song, artists needed a fully-equipped with studios, equipment was incredibly expensive and only professional could understand how it works. Common artist hardly could puzzle out what all the buttons on the control board are for. Now it is far cheaper to record music and easier to use the equipment. Digital music even doesn’t need that much of equipment, with all these recording apps developed by various software companies in London and all over the world, a laptop can become a home recording studio with all these music recording apps. Furthermore, the risk to manufacture CDs isn’t significant in the digital world. The music digital files are unlimited. Unlimited is also the access to music discovery outlets for everyone, not just those who hold a contract with labels. Coldplay, Arctic Monkeys, the Weeknd, Björk they all are examples of successful indie artists. And it is a normal tendency considering that the Internet is full of various sources and distributors of information like YouTube, Twitter, Facebook, Slacker, Pandora and all the variety of blogs. The necessity in labels isn’t relevant for artists anymore. They can record, manufacture, distribute their artworks by themselves. Musicians don’t need millions to become popular. If an artist wants to let people know about him and his artworks he may give access to his songs on various platforms, distribute information about himself and get feedback gradually gaining the popularity. There are numerous apps that can help artists to manage their music files and connect them with fans and listeners. For instance, young artists who want to distribute their songs and increase their visibility in user searches can login in SoundTracking app. From there they can instantly share their songs on various social networks, such as Facebook and Twitter, add pictures and hashtags. For the beginners, it is a great platform to promote the music. Another good application to get discovered is a SoundCloud. With more than 250 million mobile app users finding a target audience and personal listener getting much easier. The artists can even create their own app with MobBase which will represent their brand. One app will let musicians connect with their fans, share music, videos, photos, useful information and more. Technologies provide artists with incredible opportunities they just need to use them.

Comments

Popular posts from this blog

An Evening Dinner At Chef Chew Kitchen, Petaling Jaya

BACK TO SG. BULOH for a couple of days.... Come evening, we went for dinner at Chef Chew Kitchen in Seksyen 19, Petaling Jaya.  Since it was my first time there, I did not know what to expect except to sit back, relax and eat.  LOL... It is a one shop lot restaurant so tables are very limited.  Reservation was made at 6pm to be on the safe side, to avoid crowds and waiting for food was very minimized at this time of the day.  For the seven of us, these dishes were served on the table... Thumbs up even before the dinner...  And soon these are served...  Claypot braised ribs...  Their signature dish... Fish Maw...  First time eating fish maw which is whitish in colour...  Black Beancurd with Pumpkin sauce... Hey, this restaurant indeed serves new to me! This must be Sweet Sauce Chicken... For the American... Cos we Asians like Steamed Chicken like this!  LOL...  And the star dish of the dinner is this...  Freshly steamed and succulent prawns

Reunion At Museum Restaurant At Starling Mall

CLASSMATES REUNION... but not from my year.  i just tagged along with my sister who wanted my company that evening.  She was going to meet up with some of her classmates at The Starling mall.  I did not want to drive there, taking Grab is a much easier and practical choice, considering it was rush hour in the evening.  Furthermore, I am not familiar with the roads... both of us might panic on the federal highway.  LOL...  Having someone to take us there is so stress free, we only have to pay RM20 for the ride.  :)  Our first time to Startling Mall and being made familiar by one of the bloggers, Phong Hong who used to post up her lunch meals taken from there.  We were supposed to meet up at 7pm but we reached there an hour earlier to "survey" the shops and ended up buying a "bit."  Blame it on my sister who always like to give positive comments most of the time!   The dinner was held at The Museum.... Originated from Ipoh actually and how there is a branch

Night Market Along Lee Garden Plaza Hotel, Hatyai

BY THE TIME WE REACHED THE HOTEL, it was almost dark. This time round, we took a longer rest in the hotel... my girl might not need it but I certainly did!  After recharging around 80% of my body strength, we were ready to explore the streets again. Our hotel is really a strategic spot for us tourists.  The street vendors were all ready to boost their sales in front, at the side and along the whole stretch of street where we stayed.  Left, right, front... the place was filled with people and tourists like us... I could hear some of them speaking my dialect, we felt kind of at home instead of being tourists.... Besides the street vendors in front of the hotel, there was a night market just five minutes walking distance away from our hotel, Lee Garden Plaza.... Maybe they only opened during the weekends?  I am not sure about that.. .anyway, we were kind of excited to see all the bright lights along the street.... Come... Let's Go! We started from the beginning of the str