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Email Marketing: Is Email Marketing a Helpful Tool for Businesses?


The technologically and digitally advanced generation of today means that we have more methods of communicating from social media platforms, forums, and emails. Advanced technology, like email marketing software, has opened many doors for all types of companies. By having the correct email marketing software, or marketing approach, regardless of industry, it is a far more accessible way to communicate with new and existing customers. So, the question is; should your company be using email marketing, and do you need it?


What is email marketing?

Email marketing is unlike the traditional marketing campaigns and methods, such as printed media (flyers, adverts, billboards, newsletters, etc.). When used correctly, your business will have a comprehensive understanding of your marketing activities. Email marketing is far more than just sending emails, it can help you build trust and rapport with the new and existing customer, nurture leads, and boost your direct sales.
You may feel that the traditional method is more effective, or even creating a post on a social media platform. However, Marketing Sherpa conducted a survey which showed that 72% of adults in the US both prefer and want to communicate and receive offers and promotions via email. Whereas, only 17% of the participants wished to be contacted via social media. If your business has a clear, focused email marketing campaign, then you have a greater chance to nurture prospective leads and convert them into your new customers.


The Usefulness and Benefits of Email Marketing Software

Have you attempted email marketing in the past and it didn’t work out? Did you analyze and review what went wrong, or did you just leave it? When it comes to email marketing, to gain the best results, it needs to have a strategic approach and implantation. Therefore, a lot of businesses use email marketing software. The primary function of email marketing software is far more than sending out a batch of emails. Instead, if you have the right software, then you will be able to have a thorough understanding of all aspects of the campaign.
There are various emailing marketing software solutions available. Email marketing software is an effective and useful tool, which should allow you to measure your Return on Investment (ROI) by providing clear metrics. Some providers will also allow you to alter, and test campaigns to find the one which works best for you, as well as being able to see who is clicking and responding to your emails. Email marketing saves you time and money over the long term.


Find an Email Marketing Software that Works for You

In another Marketing Sherpa survey, 60% of markets mentioned in a recent study that after using email marketing software resulted in a significant Return on Investment. Therefore, selecting the right email marketing software service that fits the needs and goals of your organization, is essential. Which is where we come in; Emma is the marketing solution that works for you. We successfully provide our innovative email marketing solutions, we are here for you, and we are wholly committed to creating successful marketing campaigns for your organization.  


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