Have you ever wondered what other purpose can drink coasters serve, apart from protecting your furniture from moisture? Actually, they can be an excellent promotional material for business owners who want to promote their brands and expand their target audience. It’s particularly efficient for people who run their own bars and restaurants.
Not many business owners have adopted the usage of beverage coasters as part of their promotional campaign, but those who have are certainly pleasantly surprised by the benefits these products had on their overall company success.
They are a creative way of rewarding your loyal customers and attracting new ones, as no person is ignorant to free gifts, regardless of how small they are. Drink coasters can be customized to suit your needs and preferences, being made in various shapes, colors, and sizes, with the possibility of having a written message of your choice.
In case you haven’t considered using these products as a way to boost your brand image, it’s high time to make a change. These are the reasons why beverage mats are an amazing promotional idea.
As all the other promotional materials, drink coasters can be tailor-made in accordance with your preferences. However, they are much more creative and unique than using simple old-fashioned flyers, which most people throw away the minute they get them.
Moreover, you can choose whatever information you wish to include, such as your company’s number, address, picture of the logo or your business motto. Regardless of their small size, professionals can make all this information fit, without looking tacky.
In addition, as a way of showing respect and gratitude to your most loyal customers, you can even have their names included on the coasters. Such a small gesture will mean a lot to your clients. They will feel privileged, like they aren’t just one more customer on your long list. Therefore, choose a professional provider, such as https://drinkcoasters.com.au, to make the beverage mats for you, present your idea to them and let them do their magic.
Another great reason for using beverage mats is promotion of events which are organized by your company. For instance, in case you’re a restaurant owner, you can give your customers free coasters notifying them of the upcoming event, when all of your dishes will be on discount. Thus, every person who pays a visit to your restaurant will be informed and tempted to come to the event.
Furthermore, apart from promoting happenings organized by your business, you can feature the ones taking place in your town as well, particularly if you are one of the sponsors. Customers have a high opinion of businesses which are involved in sponsoring happenings on a local level.
Increase brand awareness
Handing out beverage mats with your company’s name and logo plays a major role in building or increasing your brand awareness. In order for your business to succeed, there should be a vast audience, gradually becoming more acquainted with your brand.
Except for handing them out to people who come to your bar or restaurant, you can explore other ways of making these coasters reach the hands of potential consumers. For instance, you can team up with a local supermarket or store which is going to hand out a free drink mat to every person who makes a purchase.
Even if a small percentage of these people actually visit your bar, at least the others have become aware of your brand, which is one step ahead. People memorizing your trademark indicates that one day they might become your potential consumers. Click here to learn more innovative tips on increasing brand awareness.
Enhance customers’ loyalty
Promotional materials don’t just serve the purpose of attracting new consumers, but rewarding the ones you have as well. Acknowledging clients’ loyalty is an essential aspect of every successful business, particularly in today’s world of cut-throat competition. If you don’t demonstrate your appreciation of the consumers’ loyalty, they wouldn’t hesitate to switch to another brand, as there are plenty to choose from on the market.
Therefore, free gifts in the form of drink coasters are an unusual idea to show your clients that you genuinely care about them. Order beverage mats with their favorite drinks printed on them and give them before they head out of the bar. You won’t believe the surprised and grateful look on their faces as small items are the best way of showing deep appreciation.
One of business owners’ main worries is the budget they have to spend on marketing their products or services, as it’s quite costly. Using the media as a marketing method is perhaps the most efficient way of reaching a vast audience, but it’s certainly the most expensive one.
However, businesses that have just emerged on the market aren’t able to afford a big portion of their budget on marketing, which is why promotional products are an excellent cost-effective variant which can be efficient as well.
For example, beverage mats are affordable products, which can be personalized for a low price. You can choose from a variety of materials and select the one that fits your budget the best. In fact, paper and cork are the lowest-cost variants among the materials which serve the same purpose as the ones made of glass or wood.
Instead of opting for a costlier material and ordering a lower number of coasters, you can choose some of the budget-friendly ones and order more. Thus, you’ll end up reaching a wider audience and increasing your prospects of getting more consumers.
Including drink coasters as part of your marketing plan might turn out more beneficial than you’ve initially thought. They are a unique, creative, practical and cost-effective marketing tool, perfect for companies, which are new on the market.
It’s a method of attracting new clients while retaining the ones you already have.
Don’t hesitate to use beverage mats to promote events, reward loyalty, raise brand awareness and eventually become more successful!