Friday, February 19, 2021

Do You Really Have A Social Media Strategy?

 Do you have a plan on what to do on your social media accounts? Do you have a plan of action that can give your business firm branding, good interaction, customers wanting to comment and speak with you, and admiration for staying with the times? It's both a cultural issue and also a technological concern. Social media strategies are complex and there is no other way to say it. They have to be well thought out and they must be implemented in both a contemporary and traditional way. What we mean by this is, stay on topic, stay on form and stay on message. But, you must be ‘hip’ in that you should be fluent in hashtagging, memeing, emoji usage and so much more.

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Know them well


You must know your audience very well. A few things you need to have down before you move onto your strategy.


  • Their age

  • Gender disparity

  • Location

  • Job groups

  • Average salary

  • Interests, i.e. sports, policies, music

  • Etc


These are just some of the things you need to know about your audience. The key is getting the relevant information is to conduct research through your sales statistics but also your marketing interactions. The two should really correlate well with each other.


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Gather the data


So how do you gather up the data you need? Use proper tank tanks and research firms that do this kind of stuff for a living. It can usually be done in-house but it will take a lot of time and effort and this is going to distract your employees from their roles. So, use a company like PEW research that can deliver you a fantastic report on which generation is more likely to respond to your campaign and why. They will also sift out the key reasons why they interact: is it the high-quality photos, the videos, the brand ambassadors you use or is it down to sales, and discount opportunities?


Content is critical


Here we are in the 2020s and still, the best type of marketing that is done even on social media is linked back to content. SEO marketing and creative content are staggeringly high on the agenda this decade. The overwhelming benefits of social media marketing when you have someone conduct content research reports for you is amazing. You can finally give content that your core audience wants to read. They actually want to click on the links you drop and consume the content within, be it an article, video, infographic, etc.


Beat them to the punch


Know your rivals and what they are up to. You do not want to have a running campaign along with a larger brand and be using the same sort of style and tactics. For example, if you are a small soft drink company and doing a campaign based on summer cold beverage relief, then you don’t want to run that at the same time, Pepsi are doing their own similar campaign. You will lose! So be tactile and beat your rival to the punch.


Social media is continuing to evolve. With Twitter increasing it's word count, Instagram having IGTV and even the former adopting ‘stories’ of a similar kind, you have a lot to play with on social media.


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