The location where you make the home of your business is more than just where you do your work. It’s also the face of the brand, where you can build a lasting reputation, and where you introduce your clients to both your team and your services. There are some businesses, such as a dental practice, that require you to build trust a little more quickly and deeply. As such, here are some ways to ensure yours is as welcoming as can be.
Invest in comfy furniture
If you want your patients to feel cared for and like they matter, then you should invest in making sure that their time is not unpleasant. It might seem like a relatively small part of your business, but patients will often spend at least a good ten minutes waiting to be seen and usually more. For that reason, look at stores like Urban Hyve where you can purchase high-quality furniture to give them a more relaxing place to rest themselves. This way, they’re less likely to be cranky or on edge when it comes time to head into the office.
Model the reception area effectively
You want your reception area to communicate friendliness, openness, and positive vibes. As such, if it is feeling out of touch, then it doesn’t make your business look modern, current, and attentive to detail. Working with teams like Medifit to give your reception area a proper fit-out can help make it a much more welcome part of the business. You want to make sure that the front desk and any amenities are very accessible, too, so consider that the layout doesn’t block these important spaces.
Give a welcome tour
It’s not just about the office and how it looks or feels. It’s also about how well you can help people feel at ease there. If you’re welcoming new patients, you can work on building a good reputation with them immediately by helping them get used to their surroundings. Offering a tour of the office so that they can see the waiting area, any restrooms, amenities, and the dentists’ office can help them acclimate to it and feel a little more catered to. This is especially true for child patients, of course.
Invest in your patients’ comfort
Beyond making sure that they’re comfortable and able to access what they need, you can go a little further and make sure that you cater to your patient’s needs. For one, since they’re likely to be waiting in the reception area for some time, providing free wi-fi is effectively a must, nowadays. However, you can go a little further and offer a snack bar or a hot drink station for them to grab a cup of tea or coffee to help them feel more at ease. Just be careful of where you position any hot drinks stations if there are children around.
A dental office can be an intimidating place to be for the first time, especially for children. Follow the tips above to help ease them into their environment so you can work better with them.