Have you ever
wondered what other purpose can drink coasters serve, apart from protecting
your furniture from moisture? Actually, they can be an excellent promotional
material for business owners who want to promote their brands and expand their
target audience. It’s particularly efficient for people who run their own bars
and restaurants.
Not many business
owners have adopted the usage of beverage coasters as part of their promotional
campaign, but those who have are certainly pleasantly surprised by the benefits
these products had on their overall company success.
They are a creative
way of rewarding your loyal customers and attracting new ones, as no person is
ignorant to free gifts, regardless of how small they are. Drink coasters can be
customized to suit your needs and preferences, being made in various shapes,
colors, and sizes, with the possibility of having a written message of your
choice.
In case you haven’t
considered using these products as a way to boost your brand image, it’s high
time to make a change. These are the reasons why beverage mats are an amazing
promotional idea.
Tailor-made
As all the other
promotional materials, drink coasters can be tailor-made in accordance with your
preferences. However, they are much more creative and unique than using simple
old-fashioned flyers, which most people throw away the minute they get them.
Moreover, you can
choose whatever information you wish to include, such as your company’s number,
address, picture of the logo or your business motto. Regardless of their small
size, professionals can make all this information fit, without looking tacky.
In addition, as a way
of showing respect and gratitude to your most loyal customers, you can even
have their names included on the coasters. Such a small gesture will mean a lot
to your clients. They will feel privileged, like they aren’t just one more
customer on your long list. Therefore, choose a professional provider, such as https://drinkcoasters.com.au, to make the beverage mats for you, present your
idea to them and let them do their magic.
Event promotion
Another great reason
for using beverage mats is promotion of events which are organized by your
company. For instance, in case you’re a restaurant owner, you can give your
customers free coasters notifying them of the upcoming event, when all of your
dishes will be on discount. Thus, every person who pays a visit to your
restaurant will be informed and tempted to come to the event.
Furthermore, apart
from promoting happenings organized by your business, you can feature the ones
taking place in your town as well, particularly if you are one of the sponsors.
Customers have a high opinion of businesses which are involved in sponsoring
happenings on a local level.
Increase brand awareness
Handing out beverage
mats with your company’s name and logo plays a major role in building or
increasing your brand awareness. In order for your business to succeed, there
should be a vast audience, gradually becoming more acquainted with your brand.
Except for handing
them out to people who come to your bar or restaurant, you can explore other
ways of making these coasters reach the hands of potential consumers. For
instance, you can team up with a local supermarket or store which is going to
hand out a free drink mat to every person who makes a purchase.
Even if a small
percentage of these people actually visit your bar, at least the others have
become aware of your brand, which is one step ahead. People memorizing your
trademark indicates that one day they might become your potential consumers. Click here to learn more innovative tips on increasing brand
awareness.
Enhance customers’ loyalty
Promotional materials
don’t just serve the purpose of attracting new consumers, but rewarding the
ones you have as well. Acknowledging clients’ loyalty is an essential aspect of
every successful business, particularly in today’s world of cut-throat competition.
If you don’t demonstrate your appreciation of the consumers’ loyalty, they
wouldn’t hesitate to switch to another brand, as there are plenty to choose
from on the market.
Therefore, free gifts
in the form of drink coasters are an unusual idea to show your clients that you
genuinely care about them. Order beverage mats with their favorite drinks
printed on them and give them before they head out of the bar. You won’t
believe the surprised and grateful look on their faces as small items are the best
way of showing deep appreciation.
Cost-effective
One of business
owners’ main worries is the budget they have to spend on marketing their
products or services, as it’s quite costly. Using the media as a marketing
method is perhaps the most efficient way of reaching a vast audience, but it’s
certainly the most expensive one.
However, businesses
that have just emerged on the market aren’t able to afford a big portion of
their budget on marketing, which is why promotional products are an excellent cost-effective variant which can be
efficient as well.
For example, beverage
mats are affordable products, which can be personalized for a low price. You
can choose from a variety of materials and select the one
that fits your budget the best. In fact, paper and cork are the lowest-cost
variants among the materials which serve the same purpose as the ones made of
glass or wood.
Instead of opting for
a costlier material and ordering a lower number of coasters, you can choose
some of the budget-friendly ones and order more. Thus, you’ll end up reaching a
wider audience and increasing your prospects of getting more consumers.
Wrap up
Including drink
coasters as part of your marketing plan might turn out more beneficial than
you’ve initially thought. They are a unique, creative, practical and
cost-effective marketing tool, perfect for companies, which are new on the
market.
It’s a method of
attracting new clients while retaining the ones you already have.
Don’t hesitate to use
beverage mats to promote events, reward loyalty, raise brand awareness and
eventually become more successful!
