Skip to main content

Email Marketing: Is Email Marketing a Helpful Tool for Businesses?


The technologically and digitally advanced generation of today means that we have more methods of communicating from social media platforms, forums, and emails. Advanced technology, like email marketing software, has opened many doors for all types of companies. By having the correct email marketing software, or marketing approach, regardless of industry, it is a far more accessible way to communicate with new and existing customers. So, the question is; should your company be using email marketing, and do you need it?


What is email marketing?

Email marketing is unlike the traditional marketing campaigns and methods, such as printed media (flyers, adverts, billboards, newsletters, etc.). When used correctly, your business will have a comprehensive understanding of your marketing activities. Email marketing is far more than just sending emails, it can help you build trust and rapport with the new and existing customer, nurture leads, and boost your direct sales.
You may feel that the traditional method is more effective, or even creating a post on a social media platform. However, Marketing Sherpa conducted a survey which showed that 72% of adults in the US both prefer and want to communicate and receive offers and promotions via email. Whereas, only 17% of the participants wished to be contacted via social media. If your business has a clear, focused email marketing campaign, then you have a greater chance to nurture prospective leads and convert them into your new customers.


The Usefulness and Benefits of Email Marketing Software

Have you attempted email marketing in the past and it didn’t work out? Did you analyze and review what went wrong, or did you just leave it? When it comes to email marketing, to gain the best results, it needs to have a strategic approach and implantation. Therefore, a lot of businesses use email marketing software. The primary function of email marketing software is far more than sending out a batch of emails. Instead, if you have the right software, then you will be able to have a thorough understanding of all aspects of the campaign.
There are various emailing marketing software solutions available. Email marketing software is an effective and useful tool, which should allow you to measure your Return on Investment (ROI) by providing clear metrics. Some providers will also allow you to alter, and test campaigns to find the one which works best for you, as well as being able to see who is clicking and responding to your emails. Email marketing saves you time and money over the long term.


Find an Email Marketing Software that Works for You

In another Marketing Sherpa survey, 60% of markets mentioned in a recent study that after using email marketing software resulted in a significant Return on Investment. Therefore, selecting the right email marketing software service that fits the needs and goals of your organization, is essential. Which is where we come in; Emma is the marketing solution that works for you. We successfully provide our innovative email marketing solutions, we are here for you, and we are wholly committed to creating successful marketing campaigns for your organization.  


Comments

Popular posts from this blog

Chinese New Year Reunion Dinner At San Jose 2022

TABLE FOR FOUR... We had our own reunion Chinese New Year dinner on Monday evening.... we made a simple one, just hot pot at home.  All we have to do is to clean the vegetables, get everything defrosted... and the hot pot boiling with a packet of seasoning.  They sell a lot of hot pot seasoning over here, from tomato soup to shrimp and chicken soup, I just threw in the whole packet of paste.  No doubt not so healthy but it is so easily done....  As usual, Chinese New Year won't be CNY without a plate of Loe Sang...  No crackers so I put in a few pieces of Tacos... LOL... Most important is the sauce....  The apricot, plum sauce and honey makes it right.... And our dishes for the evening..... We ate too much shrimps the day before so we omitted for this evening.... Simple and yet satisfying meal for our Reunion Dinner....

Cookies For Chinese New Year 2022 In San Jose

MISSING IN BLOGGING AGAIN.... this has become a norm now ever since I arrived to this continental... LOL... Now I understand the word of Full Commitment when it comes to taking care of baby... seriously, I have to be fully commited and occupied by this little cheeky fella who is now going to be his 10th month soon.  Wow... time flies, when I first came, he was just slightly over four months... that being said, it is soon time fo rme to pack my bags and leave.  LOL... My 6 months being a babysitter is soon over... and did I say I can hardly wait?  NO, NO... I love my job here and I am going to miss my baby tremendously!  I only don't miss his cries!  LOL...  OK, by the time I write this post, Chinese New Year is over, it is now the 4th day of CNY.  Two days before the Lunar New Year, my daughter-in-law and I cooperated fully and baked a few types of cookies.  Looking back at these pictures, I dare say that we did a good job... not on the cookies but at least we had a great time bond

Buffet Lunch At Baccanal Caesar Palace Hotel, Las Vegas

BUFFET LUNCH... We made reservation for a nice buffet a week before we came to Las Vegas, the buffet is one of its kind in Caesar Palace, Baccanal is the name of the restaurant.  My kids were saying that we must have at least one good and memorable meal while here in Las Vegas and they chose the seafood buffet.  It cost around $90 per pax and being Asians, sure we would be attracted to just seafood!  Alaska Crabs... hairy crabs....lobster claws..  clams etc etc...  Oh, I did not take much photos on what we ate, just too busy stuffing in and to take out the camera with dirty hands and all.  LOL.... Just the initial stage and after that, it was all about eating and eating... oh, by the way, they only allowed 90 minutes in the restaurant, but I don't think they timed anyone... LOL.. Anyway, we took that amount of time to finish our food, sipping free champayne and mocktail too.  What a scrumptious meal... from mains to desserts, I think we only had one meal done for that day itself...