Skip to main content

Best Packaging Materials to Use for Roasted Coffee

Packaging keeps your company’s coffee products fresh and also helps develop a lasting relationship with your customers. It can help to ensure your coffee delivers the best possible customer experience while also building brand name loyalty.

The materials that go into your roasted coffee’s packaging will determine how well its freshness and aroma will be preserved. They can impact your product’s shelf appeal and either expand or limit your packaging and display options.

Preserving Freshness and Aroma

Your coffee brand requires protection from oxygen, light and moisture to preserve its fresh-roasted flavor and aroma. Your coffee beans packaging bags will benefit from choosing the most appropriate Modified Atmosphere Packaging options for your company’s offerings. Ground coffee requires greater freshness protection in its packaging than whole bean coffee, so the right MAP option will play an even greater role. Overall, your ideal packaging material will prevent oxygen, light and moisture from getting in while it also allows the normal build-up of CO2 to escape.



Although it may be okay for a “take-out” and quick-use purchase made a short time after roasting, paper packaging won’t help guarantee normal shelf-life. The better material choices are a plastic-and-aluminum laminate or Mylar. A two-ply laminate that replaces the aluminum layer with a polyester high-barrier film is another option. Overall, the addition of a flat and inconspicuous one-way valve that lets CO2 escape while keeping oxygen out provides the greatest amount of protection.

Engaging the Customer Through Shelf Attraction

Coffee has a unique product identity. It’s consumed every day and also engages purchasers at an emotional level. A purchaser’s coffee becomes part of his or her daily wake-up routine. Brand identification often becomes part of an individual’s lifestyle and cultural attitude.

The materials used in your product’s packaging can shape your stylistic and design options. Stacked on a supermarket shelf, stand up pouches have a better chance of attracting a shopper’s attention. A stiff flat-bottom wrinkle-free material enhances your packaging’s graphics and helps promote product branding. It also “feels solid” in a purchaser’s hands.

Premeasured one-serving pillow bags are typically made from more supple materials and come with lower production costs, but they won’t “stand at attention” on a retail shelf. Because of their lower cost, they may reflect a good choice for “try me” portions or product samples. The material used, however, should be at least strong enough to reliably survive shipping, handling and store display stocking.

Promoting Sustainability

Companies promoting sustainability through environmentally friendly packaging can better engage similarly minded customers. In this respect, post-consumer recycled packaging can help your coffee connect with purchasers while your company makes its contribution to lessening the negative impact of plastic refuse on the environment. PCR films used in coffee packaging can easily accommodate stand up and lay flat pouches or roll stock. Your coffee will benefit from the same degree of protection from light, moisture and oxygen obtained through other materials.

Modern production techniques and digital printing have provided coffee businesses with a wide range of packaging options. If you’re undecided regarding what best suits your company’s needs, contact a reputable packaging provider experienced in the retail coffee field. It’s a good way to learn more about the options for ground coffee or coffee beans packaging bags.

Comments

Popular posts from this blog

Mini Birthday Celebration At August Healing, Ipoh

GETTING HEALED AGAIN... this time four of us went to August Healing for other sweet and savoury delights.  This time when we went up to the little cafe, the tables were all occupied except for one.  Next time we must not go during lunch time.  Mistake....  Anyway, we managed to get a table near the window while waiting for another two of my friends to arrive.  First time visit for them and I hope they like the food there as much as I like them.  We ordered three different varieties to share as we had a heavy breakfast in the morning....  Which shall I choose? Berries bread pudding today....  Forgot what this is called....  Garlic honey scones...  Coffee for my friends.... As for me, I had Chamomile tea....  We ordered one croissant to share.... Smoked duck and omelette fillings... Full to the brim... RM15....  Quiche again.... different fillings this time... RM15 And a Happy Birthday piece of cheese cake... RM14.. Though just a few varieties, we were very full.... For dinner, I just ha

Freshly Baked With Love From Breadlady

BUNS AND PIES... freshly baked with Love.... printed on a brown paper bag, delivered by her handsome son right to my doorstep!  LOL.... Saw it on Facebook, one of my friends put up the fresh curry buns she ordered.  Yours truly saw and salivated and the next thing, I have the details I needed.  During the weekdays, the Breadlady has different kinds of buns and on Saturdays, she makes shepherd pies.  Since I got the details on Friday, I quickly messaged her and ordered 5 packets!  No, I did not eat them all, I ordered for my friends too, they have the same common interest as I do.  LOL...  ' Each set of shepherd pie comes with 2 fresh buns costing RM15.   I like her packing.... Brown paper bag with this slogan... Freshly baked with love...  The pies were still warm when they were delivered to right to  my doorstep with no extra charge... So nice! This was my lunch on Saturday.... I like the buns too...fresh and soft... One is filled with cranberries and apple.. And the other one is

Dim Sum For Six In First Garden, Ipoh

BREAKFAST PLANS.... and we had Dim Sum this morning in First Garden.  We made the plans the night before to meet at the shop at 9am...  (A relief for me cos I had been waking up very early these days!)   Managed to get a big table for six pax, thanks to two of my friends who were there earlier than 9.  Except for the SOP procedures, it looks like business were back to normal in some areas.  We spent around an hour enjoying the below Dim Sum and we would be meeting again for lunch later!  Opppsss... it is all about eating again during this time of RMCO... (Recovery Movement Control Order) First to be served... the Dim Sum-s... And the total cost for our orders came to RM60.... Definitely a good deal... I am definitely full.... for now! LOL...