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Tips That Will Increase Attendance At Your Next Corporate Event


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If you are a business or an entrepreneur, you want to jumpstart your career with the help of marketing. And, there is no better way to raise awareness of your brand or company than with a corporate event. Corporate events are a great place to make contacts and sell your products and services. But, you have to get the guests to show up before you can reap the rewards. To do that, you need to understand the tricks of the trade. The following are several ways to raise the attendance at a corporate event.

Invite The Right People
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Your guest list is essential. Why? It is essential because you need to invite the right people to get a response. If you aim too high and invite the great and the good of the industry, for example, there is a good chance they will be a no show. After all, they have better things to do than attend your party. So, you need to invite people that are interested and accessible. Your peers are a good place to start, as are your current clients. Make sure you only invite guests that add value but are also likely to turn up.




Send Out The Right Message

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Believe it or not, the type of invite you send out has a bearing on your attendance. The reason is that certain people respond to certain invites. The younger guests on the list, for instance, will respond better to an e-vite or Facebook invite. In that case, you just have to set up a low-cost virtual mail box to send out the invites or A Facebook group. Younger people are more likely to use social media, which makes electronic invites more responsive. Someone older is likely to prefer an invite via the email. Make sure you tailor your invites to your guests.

Create A Buzz

Image from flickr
The key to a successful event is making everyone think they want to attend. That way, your guest list will skyrocket. The best way to achieve this goal is to create a buzz around your event. In short, you want to make it seem as if it is the best party of the year. Social media is the place to start because anything on social media can go viral. And, once it goes viral, the term popularity will take on a new meaning. But, don’t be afraid to print out flyers and put up advertisements. Not everyone uses social media, and you want to hit as many people as possible.



Image from geograph
Add Value
How do you make your event the talk of the town? You do it by giving the people added value. Quite simply, you need to give them something they want that they can’t find elsewhere. A band is a good example. A famous or semi-famous band is a good excuse to attend a party because at least they will enjoy the music. Plus, the band will inevitably bring their avid followers. Entertainment, in general, is the best idea regardless of the form it takes.

Follow these tips and your next event will have a much bigger attendance.


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