Let’s set the scene. It’s 2021, and you’ve got an e-commerce website where you sell an array of products. The site hasn’t been up that long, yet sales are trickling through each day. You attribute those sales to spending hundreds of dollars each month on PPC marketing.
Today, you’re at a crossroads. Should you boost your budget to increase your daily sales? Or, should you be looking at other methods of driving quality, targeted traffic to your e-commerce website? It’s a tough call to make.
Before you take a deep breath and double or even triple your PPC marketing budget, it’s worth putting serious consideration into organic marketing techniques. Here are some of the methods that offer long-term results and require little to no financial investment:
Collaborations With Online Influencers
Firstly, you should be putting serious thought into working with influential people on social media sites like Instagram and Facebook. Why? The answer is simple: they will have thousands or even millions of regular followers.
If you collaborate with an online influencer, they can promote your products and brand to their followers. Some of those people will then visit your site and purchase the products promoted by the influencer.
Of course, such collaborations only work if each influencer’s audience and your target audience align well. In other words, don’t approach an online influencer if their audience is filled with car enthusiasts when you’re trying to sell home dental treatments!
One of the oldest yet most reliable ways to drive more targeted traffic to your e-commerce website is through link building. There are many ways to build a link-building strategy, but the general premise remains the same.
You approach the owners of established websites and contribute something relevant to their site and audience. In return, you get a quality backlink to your website. It’s a popular yet easy white-hat link building technique and one you should keep in mind.
In case you wondered, some of the ways you can create an organic link-building strategy for your website include:
Guest posting an article;
Contributing fresh content to existing blog posts or pages;
Requesting a broken link gets replaced with a live one to a relevant page on your site.
If your e-commerce website also offers a local collection and delivery service, you should strongly consider local SEO as part of your organic SEO plan. In a nutshell, local SEO involves promoting a brand to people that do ‘local’ Internet searches.
Local SEO is useful for businesses and organizations that sell online, such as:
Suppliers of long-life food and drink products;
Auto parts suppliers;
Computer parts suppliers.
The above isn’t an exhaustive list, of course, but it gives you an idea of the different types of businesses that can use local SEO to their advantage.
Organic SEO is still very much alive and well, and it’s something all people doing any digital marketing should embrace. PPC marketing is brilliant for driving targeted traffic to your website, of course, but it can be very costly.
The main advantage of organic SEO strategies is that they are mostly free yet offer long-term benefits.